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Founder and Executive Director

Brief info

Lauren Fay is a connector and producer committed to creating a paradigm shift in the fashion industry. As a sustainability consultant, she developed initiatives, strategic planning, to improve the transparency of her clients’ supply chains.

In 2018, she helped to establish Fashion Revolution in the US, building a US team of over 40 volunteers nationally. Within the year, she spearheaded over 100 events and launched multiple creative marketing campaigns with some of the world’s most recognized fashion brands. These efforts resulted in over 5,000 people attending educational events, a growth of over 1000% for their social media channels and established a solid platform for future collaborations and work.

This volunteer work inspired her to start her own 501c3 and the New Fashion Initiative was born.

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