The New Fashion Initiative

Our Team

Our Team

We are a dedicated community of stakeholders in the fashion, science and academic fields, working together to make change.

Lauren B. Fay

Founder and Executive Director

Lauren Fay is a connector and producer committed to creating a paradigm shift in the fashion industry.  As a sustainability consultant, she developed initiatives, strategic planning, to improve the transparency of her clients’ supply chains.

In 2018, she helped to establish Fashion Revolution in the US, building a US team of over 40 volunteers nationally. Within the year, she spearheaded over 100 events and launched multiple creative marketing campaigns with some of the world’s most recognized fashion brands. These efforts resulted in over 5,000 people attending educational events, a growth of over 1000% for their social media channels and established a solid platform for future collaborations and work.

This volunteer work inspired her to start her own 501c3 and the New Fashion Initiative was born.

Libby Fearnley

Education Project Manager

Libby Chisholm Fearnley spent over a decade designing womenswear, mostly for corporate-sized brands and retailers. She took time to raise her family and study sustainable design at Fashion Institute of Technology in the evenings. She is co-author of adDRESSing Change: Reweaving the Global Fashion and Textiles Trade, a practical and inspirational guide to implementing positive change in the fashion industry.

She continues to contribute content to industry news outlets and recently started as an instructor in FIT’s Sustainable Design program in the Enterprise Center. Her goal is to shape fashion into something powerful, rewarding and positive for the faces that make it up and to help young people understand and respect where their clothes come from.

Danielle Moalem

Design Director

Danielle Moalem is an art director and visual designer from Los Angeles, CA who is passionate about creating conceptually driven experiences to inspire human connection and to make the world a better place. Prior to her role as Design Director at The New Fashion Initiative, she volunteered as a Graphic Designer with Fashion Revolution USA, a nonprofit organization that educates on the global effects of clothing purchases. Danielle has previously worked with the brand design team at Johnson & Johnson and the digital design team at NYLON Magazine while starting a freelance design practice.

Her work has been published globally and her most notable projects include experiential motion graphics for Callie Reiff at Tomorrowland, editorial designs for Brooklyn Magazine, and developing visual identities for a variety of startups. Danielle has cross-registered in the Department of Computer Science at Brown University and is expected to receive her BFA in Graphic Design from the Rhode Island School of Design in June 2019.

Joelle Firzli

Education Project Manager

Joelle Firzli is a trilingual fashion researcher, curator and ethical stylist. She is the co-founder of Tribute and the DC Sustainable Fashion Collective. She studied political science in Lebanon and holds an MA in Fashion Studies from Parsons School of Design in New York, with a deep and varied knowledge of fashion history and theory.

Her research interests include 20th Century fashion, sustainability, Non-Western fashion and textiles and fashion photography. Tedx Speaker and fashion critic, her work has been presented in Beirut, Hanoi, Washington DC, Paris, NYC and Austin, and featured in publications such as the Business of Fashion, CR Fashion Book, the Huffington Post and Marie Claire.

Jessica NeJame

Project Manager

Jessica NeJame is a magna cum laude graduate of the University of Vermont, with a BS in Environmental Studies and a BA in Political Science. She is particularly interested in how environmental values and consumer behaviors intersect, and has presented her research in Washington, DC and Burlington, VT. Jessica is currently based on Fishers Island, NY.

Our Board & Advisory Council

Melody Serafino

Board Member

Melody Serafino is a writer and media relations professional who understands the importance of telling a good story — from both sides of the page. After nine years on the agency side, and as a freelance reporter for Time Out New York, she co-founded No. 29, a full-service communications agency that elevates and gives voice to brands that create impact. With more than a decade in PR, Melody has overseen major media relations and thought leadership campaigns for non-profits, startups, artists, filmmakers, and brands including the Sundance Institute, TEDx, H&M’s sustainability efforts, and the United Nations premiere of artist Yann Arthus-Bertrand’s film HUMAN.

Melody has worked with reporters across a range of countries, outlets and beats – from arts and technology to sustainability and fashion. She has been invited to speak about the power of PR and storytelling at the TEDx Summit in Doha, Qatar, and the International Conference on Family Planning Youth Pre-Conference in Nusa Dua, Indonesia. She serves on the Fairfield University Alumni Board and is co-president of the Rising Leaders Council for New York Cares, a non-profit organization that engages 60,000+ volunteers every year to help New Yorkers in need. She has also taught “Writing Across Media” at NYU. An avid global traveler, Melody can be found riding the Trans-Siberian railway through the steppes of Mongolia, camping with lions in the Serengeti Plains, and teaching junior high students in Ho, Ghana.

Jeremy Taub

Board Member

Jeremy Taub focuses his energy on aligning business and positive social and environmental impact. He is a graduate of the University of Michigan’s Erb Institute where he received an MBA and Masters in Sustainable Systems. He serves as a Senior Manager at PwC where he manages global corporate responsibility initiatives and most recently headed environmental sustainability for the US firm. Jeremy is inspired by the power (and creative tensions) of the local and the global, having served as the founding head of sustainability for Grupo Financiero Banorte, a large financial services company in Mexico, and guided a number of grassroots non-profits in New York City as a grantmaker and consultant.

Throughout Jeremy’s eclectic and globetrotting career he has also served as an advisor and coach to both large multinationals and mission-driven startups, focused on sustainable innovation within financial services, consumer goods, and health care. As a creative storyteller and teacher who has also worked in the film and outdoor sports industries, Jeremy is inspired by the power of sustainable fashion and art to create meaningful change in the world and is honored to serve on the Advisory Council of The New Fashion Initiative.

Dana Davis

Advisory Council

Dana Davis graduated from the Fashion Institute of Technology in New York City in 2003, and immediately co-founded a design label and retail store in Brooklyn, NY. After several years, her passion for production and design led her to work across the apparel industries at various companies such as Urban Outfitters, Macys and Carlisle Group.

In 2010, she was recruited by Mara Hoffman to lead and grow the company’s Production Department, where she secured partnerships with facilities across the world while optimizing internal processes. In 2012, Davis became the Director of Production and Design and was integral in the company’s transformation into the recognizable and widely distributed brand that it is today. In 2015, Founder and President Mara Hoffman appointed Davis to spearhead the company’s transition towards sustainability. Since then, the Mara Hoffman brand has taken critical steps to map, evaluating, and reconfiguring its supply chain in order to make positive changes.
Dana, now the Vice President of Sustainability, Product and Business Strategy is also an advisor for Fashion Revolution USA and is engaged with industry organizations, educators and innovators such as Fashion Positive, Textile Exchange, CFDA, and the SAC.

Ed Kavishe

Advisory Council

Ed Kavishe is the founder and owner of Fashion Wire Press, an online portal to the best fashion shows around the world. He photographed thousands of the best fashion shows worldwide such as Gucci, Valentino, Balmain, Versace, Ralph Lauren, Marc Jacobs, Lanvin Chanel…you name it, he was there, front row. A genuine global citizen and constant globetrotter, you will find him crisscrossing the globe all year long. With his network of fashion industry leaders, Ed has his finger on the pulse of fashion and innovation and is always one step ahead when it comes to styles, trends and technology.

Ed quietly retired from fashion photography and street style to evolve into a multitude of personal projects each one as unique as they are successful. You will find him in Portugal designing sneakers and leather goods, in Paris consulting on menswear collections and in Tanzania investing in tech start-ups geared towards providing clean water and building wells for water conservation. All of this he does with impeccable style.

Hilary Jochmans

Advisory Council

Hilary Jochmans is president of Jochmans Consulting, LLC, a boutique government affairs practice.  She works with clients to determine their policy goals in Washington and New York and to craft an appropriate and effective advocacy plan at the state and federal levels.  She focuses her business on policy areas important to New York, including financial services, technology, economic development and fashion. Hilary has over 15 years of political and government experience in Washington and New York.  

Most recently before founding the company, Hilary was the Director of the New York State Governor’s Office in Washington for both Andrew Cuomo and David Paterson, and the Deputy Director for Eliot Spitzer. Hilary also spent 11 years on Capitol Hill working for Senator Tom Carper of Delaware and for Congressman Gary Ackerman of New York. A native New Yorker, Hilary holds a B.A. from the University of Virginia and a J.D. from the George Washington University Law School. She is admitted to the US Supreme Court Bar and the New York State Bar.

Tabitha St. Bernard

Advisory Council

Tabitha St. Bernard-Jacobs is a designer and organizer. She is the co-founder and designer of Tabii Just, a zero waste womenswear clothing label that is made ethically in Brooklyn from excess fabric. She is an advocate for fair working conditions for garment workers as well as ethical fashion. Tabitha has been featured on MTV, in MarketWatch, Al Jazeera and WWD  for her work with Tabii Just. Tabitha also co-founded LIVARI Clothing, an ethical clothing label that launched during Fashion Week Fall 2017 to rave reviews. LIVARI Clothing has been featured in WWD, NowThis, LA Times, Forbes, Nylon, Bustle, NY1, Huffington Post, Nylon, Sourcing Journal among others. She has held talks about the intersection of art and activism at several educational institutions including Gettysburg College, George Washington University and DePauw University, to name a few.

Tabitha has also been a panelist about the topic of sustainable fashion at the Sustainable Textile Summit, NY & NJ Minority Supplier Development Council Sustainability Summit, the Women’s Convention, Go Green Convention and more. She is one of the women who spearheaded the organization of the Women’s March On Washington on January 21st, 2017, helping organize the largest demonstration in response to an election in U.S. history. She is the Director of Community Engagement at Women’s March. Tabitha has led and been an adult ally to several youth initiatives through her work with Youth EMPOWER, the youth arm of Women’s March. She supported the 15 members of the Youth EMPOWER team in leading the Enough! National School Walkouts that saw 1.6 million students walk out of schools demanding sensible gun relations. She has been featured in the book, 200 Women Who Will Change The Way You See The World and was named one of 100 Women Who Stood Up To Trump In His First 100 Days.

Hunter Lovins

Advisory Council

L. Hunter Lovins is the President and Founder of Natural Capitalism Solutions(NCS), a non-profit formed in 2002 in Longmont, CO. A renowned author and champion of sustainable development for over 35 years, Hunter has consulted on business, economic development, sustainable agriculture, energy, water, security, and climate policies for scores of governments, communities, and companies worldwide. Within the United States, she has consulted for heads of state, departments of defense, energy agencies and hundreds of state and local agencies.

Hunter has co‐authored fifteen books and hundreds of articles, and was featured in the award‐winning film, Lovins On the Soft Path. Her best‐known book, Natural Capitalism, Won the Shingo Prize. It has been translated into a more than three dozen languages and summarized in Harvard Business Review. Its sequel, The Way Out: Kickstarting Capitalism To Save Our Economic Ass, won the Atlas Award. Her latest, Creating a Lean and Green Business System again won the Shingo Prize. Watch for her forthcoming book, A Finer Future.

Hunter has taught at numerous universities around the world. Currently a founding professor of Sustainable Management at Bard MBA, she was named a Master at the Chinese De Tao Academy, where she helped launch the Institute for Green Investment in Shanghai.

Hunter has worked in economic development from Afghanistan to New Zealand, and served the King of Bhutan on his International Expert Working Group, charged with reinventing the global economy. She serves on the Executive Committee of the Club of Rome, the steering committee of the Alliance for Sustainability And Prosperity, and Capital Institute’sAdvisory Board. A founding mentor of the Unreasonable Institute, Hunter teaches entrepreneurship and coaches social enterprises around the world.

Chris Dietrich

Advisory Council

Christian Dietrich has worked in 24 African countries since the late 1990s primarily investigating the trafficking of illicit natural resources, products of endangered wildlife, and weapons.

Mr. Dietrich assisted the United for Wildlife Transportation Taskforce (headed by the Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry) as a pro bono technical advisor. He also has served as a consultant for the United States Agency for International Development (Wildlife Asia), and Vulcan Inc of philanthropist Paul Allen. Prior to this Mr. Dietrich worked as a Criminal Intelligence Officer with INTERPOL, providing investigative and analytical support as well as training to East and Southern African law enforcement agencies concerning wildlife crime.

Previously Mr. Dietrich served for eleven mandates with the United Nations Security Council Panels of Experts concerning Liberia, Côte d’Ivoire, the Democratic Republic of Congo, and the Sudan, investigating arms embargo violations and illicit natural resource exploitation. These Panels reported directly to the UN Security Council Sanctions Committees and required substantive field work in conflict zones to document illicit weapons shipments to non-state armed groups, trace the assets of sanctioned individuals, and establish links between natural resource extraction and conflict financing.

Furthering a family legacy in philanthropy, Christian Dietrich serves as a director and member of the Dietrich American Foundation and advises private philanthropists and non-governmental organizations on methods to address international wildlife trafficking and environmental issues.

Sim Gulati

Advisory Council

As the Co-founder and CEO of Dropel Fabrics, Sim is contributing to a technology revolution in natural fabrics with Dropel-branded, performance-based natural cotton fibers. Dropel’s mission is to leverage material science and textile engineering to create high-performance fabrics that improve sustainability in the textile supply chain and push the boundaries innovation.

He works with fashion and sports brands that see sustainability and innovation in their future. A voice at the intersection of fashion and technology. Sim and Dropel have been featured in TIME, Fashion for Good, The New York Times, Forbes, WWD, Mashable, Bustle and others.

Rachel Tobias

Advisory Council

Rachel counsels clients on business formation and compliance, employment law, sustainability, and intellectual property, as well as providing representation in civil litigation. An inaugural graduate Fordham Law School’s Fashion Law LL. M. program, Rachel brings a rich background in public service and personal representation to her work with fashion and related industry clients. Her extensive litigation experience enhances Rachel’s ability to draft industry clients. Her extensive litigation experience enhances Rachel’s ability to draft transactional documents that minimize risk and address the finer points of the deal. Rachel is an adjunct professor of law at the Zicklin School of Business, Baruch College, CUNY, and regularly speaks on sustainability and ethical business practices within the fashion industry.

Joshua Katcher

Advisory Council

Joshua Katcher is a fashion designer, author, activist and educator who has taught at Parsons The New School and LIM college and has lectured internationally on sustainable and ethical fashion. His book Fashion Animals, dedicated to understanding how and why animals are exploited in the fashion industry, was released in 2019.

Katcher launched the first vegan, ethically-made menswear fashion brand, Brave GentleMan in 2010. VOGUE says that “The full scope of Katcher’s ethical commitment is rather head-spinning, just as it is to gape about his Williamsburg shop, with its complete future-is-now men’s range.” PAPER MAG said BGM has “just about everything a mindful fashionisto could want,” while Sportswear International said that BGM is “vegan smart and cool menswear.” Brave GentleMan has graced the cover of British GQ’s November 2016 Issue on Benedict Cumberbatch. Forbes has featured BGM in their gift guides, while COMPLEX called BGM one of the “coolest things” they’ve seen. Katcher was awarded “Menswear Brand of the Year, 2016” and “Most Influential Designer of 2015” by PETA. He was a contributor to HuffPo style, has appeared on the cover of Vegan Good Life Magazine, and has been interviewed on major networks, such as PBS Newshour and Al Jazeera America as a fashion expert.

Gabriel Brodbar

Advisory Council

Gabriel Brodbar spent 13 years as the founder and Executive Director of the NYU Reynolds Program in Social Entrepreneurship at New York University, later renamed the NYU Social Entrepreneurship Program. As the first cross-university initiative of its kind, the program worked with students, faculty, and interested parties from NYU and around the world interested in realizing pattern breaking change of social importance in sustainable and scalable ways. 

Prior to joining NYU, he was the former founding Director of the Office of Housing Policy and Development at the New York City Administration for Children’s Services, where he developed and implemented a data-based method of policy analysis that led to a fundamental change in New York City’s housing policy for children, families and young adults involved in the child welfare system.

Gabriel is a founding member of the Child Welfare League of America’s National Homelessness Advisory Panel, a Teach For America alumnus (‘91), holds a Masters Degree in Social Work from the CUNY Hunter College School of Social

He now is the Founder and President of Catskill Carriage, the first and only regularly scheduled and bespoke luxury transportation provider supporting New York’s Catskill Region.

Jenifer Botch

Advisory Council

Jenifer is Director of individual philanthropy and Major Gifts at Fair Trade USA. She has 20 years of both corporate and nonprofit philanthropy experience.  She is enthusiastic about sustainable fashion and the positive impact on the world, its people and the environment.

Working with local and national nonprofits, Jenifer has led Development planning, donor strategy, and fundraising campaigns in education, environmental, and cultural organizations.

Most recently as Director of Development for, she oversaw fundraising for its six divisions including Aquarium of the Bay and The Bay Institute.  At San Francisco Parks Trust, she was Director of Corporate and Foundation Development creating a new division of Institutional Giving for San Francisco Recreation and Parks.  Jenifer has a strong background in capital campaigns having designed and led research, strategic planning and donor stewardship programs for UC Berkeley’s New Century and Law School Campaigns, KQED’s $70M Campaign and California Academy of Sciences $470M Capital Campaign.  A UC Berkeley graduate with a BA in English Literature, she continues her education studying Business Management and Fundraising Leadership. Jenifer lives in the East Bay with her husband and three rescue dogs. In her spare time, she pursues her passion for healthy living and a healthy world by participating in outdoor activities and volunteering for several Bay Area nonprofits.

Amber Moelter

Advisory Council

Amber is the co-founder of Noir Tribe Media, a Los Angeles-based storytelling studio, which creates fashion and lifestyle visual content for sustainable and ethical brands. Her work has been featured on Vogue Italia, Vogue México, ELLE México, NYLON Español, Harper’s Bazaar Bulgaria, Harper’s Bazaar Brasil, and Glamour. Clients include The Museum at FIT, The Women’s March on Washington, Remode/Fashion Forward Now, Sana Jardin, and Fashion Revolution USA. Her series ETHETICS (ethics+aethetics) explores the crucial balance of style and substance and has won awards at fashion film festivals around the world. She is also on the jury for the upcoming Los Angeles Fashion Film Festival, themed “Sustainability”.  Amber is committed to extending the conversation about ethics and sustainability in fashion and lifestyle to consider video production and the marketing process.

Mihai Patru

Advisory Council

A former career diplomat, Mihai Patru is currently a Senior Policy Fellow at School of Public Policy, University of California in Riverside, where he has designed and developed the first social entrepreneurship pre-accelerator for very early stage entrepreneurs. Mihai co-founded Mozaïque, a social business supporting artisans and handworkers in remote communities around the world to gain financial predictability. His work with Mozaïque focuses on exploring new ways of engaging artisans and enhance their entrepreneurship potential. He is also the Executive Director of Caravanserai Project – a non-profit organization aiming at supporting grassroots social change makers along their journeys, thus giving him the opportunity to work with changemakers in the Dominican Republic, Guatemala, Romania, Kenya, Uganda, and the US.

Sonia Park

Advisory Council

Sonia Park works at the New York City Economic Development Corporation (NYCEDC) where she leads the City’s fashion programming as Assistant Vice President on the Industry Innovation Team. NYCEDC supports fashion through education, technology and real estate development programming. Prior to coming to NYCEDC, Sonia worked in the fashion industry for 18 years focusing on product development, production and supply chain operations. Her experience in larger corporations like Polo Jeans Co., Liz Claiborne, and Cole Haan provided a great foundation for working with smaller brands and start ups where she was responsible for strategizing, building the right relationships, as well as setting up supply chain channels.

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Anna Cummins

Advisory Council

With more than 20 years experience in environmental non-profit work—including marine conservation, coastal watershed management, community relations, and bilingual and sustainability education—Anna Cummins is an expert in the field. Her “Synthetic Sea, Synthetic Me” TEDx talk has been viewed and shared by thousands. Anna received her undergraduate degree from Stanford University, and a MA in Environmental Policy from the Middlebury Institute for International Studies.

Addavail Cosslet

Advisory Council

Addavail Cosslet has over a decade of experience working in the non-profit and philanthropy sector. She has served in senior roles at Dalio Philanthropies and the Chapman Perelman Foundation and conducted research at the Center for High Impact Philanthropy at UPenn. Addavail began her career working in the microfinance sector in India, where she lived for over three years. Addavail holds an MSc. in Development Economics from the London School of Economics, and a BA in Political Science, Philosophy and Economics from the University of Pennsylvania.

Jordan Carlos

Advisory Council

Appearing in the current season of Black Mirror on Netflix, comedian Jordan Carlos’s resume is all over the map. He’s written for Samantha Bee’s Not The White House Correspondents Dinner and the actual White House Correspondents Dinner. His other credits include writer/performer on The Nightly Show with Larry Wilmore, Comedy Central’s “Live at Gotham,” “The Colbert Report,” “Nurse Jackie,” “Girls,” and “Broad City,” and most recently, Golden-Globe winner, “The Affair.” Jordan can also be counted on for a presidential impression with over a million YouTube clicks and counting. You can also catch him every week doing that impression at the world-famous Comedy Cellar in New York City when he is not writing for season 3 of HBO’s “Divorce.”

Thania Peck

Advisory Council

Thania Peck is a Fashion/Beauty industry content creator, the creative director of Catcher in the Style, an activist for sustainability, and an advocate for a climate positive fashion and beauty industry. She started modeling before creating her lifestyle and fashion blog. Her blog not only emphasizes her love of fashion but also her passion for philanthropy. Intending to spread love and positivity, Thania serves as an ambassador to four youth charities, is a mentor, and a nonprofit volunteer.  She is a UN partner, works closely with the Ellen MacArthur Foundation, ambassador for Remake World, and an organizer for Plus1Vote campaign. Her work with major fashion and beauty brands as a strategic partner in sustainable practices has made her a dominant voice in the fashion and beauty industry movement of sustainability. This year she’s working on public policy with goals to create a circular fashion industry and greater transparency for consumers.