The New Fashion Initiative
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Feel-Good Fashion Headlines from the Week of May 27

good news artwork by jason naylor

Sustainable and ethical fashion news worth celebrating this week.

Teen Invents Microplastic Filtration System Using Magnetic Water

Irish 18-year-old Fionn Ferreira has devised a plan to tackle microplastic pollution using magnetic liquid to remove the particles from water (read the New Fashion Initiative Microplastics Action Guide to learn more). Ferreira will share his findings at the Google Science Fair in July. “My project came about as I was constantly hearing about plastic pollution on the news, and as I live by the sea in West Cork I was also seeing the real effects on our beaches every day,” said Ferreira. “I discovered to my dismay that at present no screening or filtering for microplastics takes place in any European wastewater treatment centres, so I started looking around for a solution. (via Tech Central)

Recycling Breakthrough Turns Old Cotton Garments Into New Fibers

Swedish chemical textile recycling company Renewcell has sold its first batches of recycled dissolving pulp. Dissolving pulp is the material used to make viscose-rayon, a slinky soft material with properties similar to cotton. Typically made from harvested trees, this pulp is a brew entirely concocted of postconsumer and postindustrial cotton waste. (via EUWID Pulp and Paper)

Peer-to-Peer Clothing Rental Services on the Rise in the UK

Billions of wasted garments means that fashion’s impact on the environment is now worse than aviation and shipping combined. The rise in rental services like the US’s hugely popular Rent the Runway encourages reuse and wearing something secondhand, the same as vintage shopping. And now w wave of peer-to-peer rental platforms is springing up in the UK, including HURRBy Rotation, and The Nu Wardrobe. (via Refinery 29)

Ted Baker and Farfetch to Work With London Recycling Board to Cut Waste

Ted Baker and Farfetch will work with the London Waste and Recycling Board (LWRB) to explore ways to reduce the environmental impact of fashion retail, from rental services to selling second-hand goods to offering repairs. Called the the Circular Fashion Fast Forward, the project will produce case studies that can be shared with the wider industry, in a bid to uproot the unsustainable practices condemned in a recent report from the UK’s Environmental Audit Committee. (via Business Green)

Hollywood Reporter Covers Stars That Shop and Design Sustainably

It’s relatively well-known that actress Emma Watson loves sustainable style, but a growing number of celebrities are wearing conscious fashion brands–or starting their own sustainable lines. Pro surfer Kelly Slater is the co-founder of Outerknown, a basics company that uses organic cotton and recycled materials. Meanwhile, actor Patrick Dempsey helps design Bluesalt, a unisex basics line crafted from Tencel, a sustainable version of rayon made from beech trees. (via The Hollywood Reporter)

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