The New Fashion Initiative
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Feel-Good Fashion Headlines From the Week of April 1

Goodwill Takes on Amazon

@GoodwillIntl is developing a browser extension to direct online shoppers to pre-owned options of what they’re looking for. This will help galvanize the circular economy by giving online shoppers the convenience and affordability they’re looking for and could even direct shoppers away from retail monopolies like Amazon.

(via Bloomberg)

Secondhand Shopping Growing 21 Times Faster Than Retail

According to the 2019 thredUP Resale Report, secondhand shopping is set to outpace fast fashion as a percentage of the retail market within the decade. What’s giving rise to the US love affair with secondhand shopping? Online resale websites, including thredUP and The Real Real and peer-to-peer apps such as Poshmark, dePop, and Tradesy.

(via The World Economic Forum)

Haiti’s Fashion Scene Goes Global With Sustainability at Its Core

Haiti is making a name for creativity, diversity and sustainability; a previous Fashion Week theme centered on ecologically responsible materials.

(via BBC)

Levi’s Launches a Fully Recyclable Hemp Collection

Levi’s is showing the industry the potential of hemp with its new collection with Outerknown of men’s jackets and shirts made of soft “cottonized” hemp-cotton blend and removable metal hardware for easy recyclability.

(via WWD)

Just How Sustainable Is Clothing Resale? The Real Real Has an Answer

Keeping clothes in circulation for longer sounds sustainable, but just how sustainable is it really? The Real Real partnered with the Ellen MacArthur Foundation to find out. According to its research: “For every one item consigned, one-third of that item is not produced anew.”

(via Vogue)

People Magazine Champions Sustainable Fashion Consumption

The publication, read by 88 million people weekly, inspires readers to shop secondhand, rent their fashion and donate instead of throwing away clothes.

(via People)

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