The New Fashion Initiative
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Feel-Good Fashion Headlines for the Week of June 24

How Fashion Brands are Proving a Green New Deal Could Work

Fashion is a carbon-intensive industry, responsible for an estimated 8% of all global emissions. The Green New Deal meanwhile aims to curb climate change by setting stricter standards for manufacturing, among other policy changes. Fashion brands like Allbirds, a sustainable footwear company popular with celebrities like Barack Obama, are showing how these carbon-cutting strategies could work in fashion. The company rigorously quantifies its own carbon footprint and now taxes itself through its own Carbon Fund, which supports tree planting, air purification that extracts greenhouse gases from the atmosphere, and clean energy projects. As a result of these efforts, AllBirds is approaching carbon neutrality, it says. (via Fast Company)

Prada Re-Launches Its Famous Nylon Pieces in Recycled Materials

Prada nylon bags and accessories have been a brand staple since 1984. Now, the brand is partnering with the Italian textile yarn producer Aquafil to use the manufacturer’s sustainable nylon, Econyl, a fabric that can be recycled over and over again. Econyl is made from previously used nylon and plastic and textile waste. Prada plans to convert all of its virgin nylon into Econyl by 2021, and in the meantime they’ve launched a new capsule collection, Re-Nylon, consisting of six classic Prada nylon bags made from the environmentally friendly material. (via W magazine)

Net-a-Porter Launches New Sustainable Shopping Site 

It’s been difficult to sniff out sustainable brands in the past, but that’s changing fast. E-commerce behemoth Net-a-Porter has just announced the launch of ‘Net Sustain‘, an expertly curated collection of chic and sustainable fashion brands. From Ninety Percent’s elevates staples and Veja‘s viral sneakers, to Mara Hoffman‘s holiday-ready buys and E.L.V. Denim’s winning denim designs. So much sustainable goodness, all in one place. 

Hours Offers Plus Sizes Clothing for Sustainable Fashionista

A new label called Hours carries plus-sized minimalist clothing that’s also sustainably made. Every piece is crafted in deadstock fabrics in sizes ranging from 14 to 28. The collection is filled with minimalist clothing basics, including dresses, coats, sweaters (all with pockets), as well as blouses, tees and more in mostly neutral colors ranging from $38 to $178. (via Fashionista)

Worn Again Aims to Scale Up Recycling Technology to Two Million Tons Per Year

Worn Again, a British company founded and piloted by Cyndi Rhoades, has developed the technology to recover the polyester and cotton fibers from textile waste and is now facing the next phase: to scale it up. The objective to ten years will be to have forty factories to produce two million tons of regenerated fibers. H&M and the French luxury boiler Kering were among the first to join and help fund the project. Asics has also joined. (via MDS)

C&A Bets on Sustainable Fashion to Drive Sales

Younger Millennials, who according to market research, are looking for more eco-friendly clothing when they shop. With stores in 18 countries, C&A is one of a growing number of apparel companies that seek to provide shoppers with more sustainable clothing choices. The company’s #WearTheChange campaign, launched last year, has brought almost 4 million pieces of Cradle to Cradle-certified apparel to market. In 2017, the company launched the world’s first Gold-level Cradle to Cradle-certified t-shirts made of 100 percent organic cotton with safe materials and chemicals. One year later, C&A was the first retailer to introduce Gold-level Cradle to Cradle-certified jeans. (via Triple Pundit)

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