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Feel-Good Fashion Headlines for the Week of July 8

Study Shows That Large-Scale Reforestation Could Massively Curb Climate Impact

A new study lays out a data-driven plan for planting trees that would capture a whopping two-thirds of atmospheric carbon dioxide. This new research, conducted at a Swiss university, estimates that a worldwide planting program could remove two-thirds of all the emissions that have been pumped into the atmosphere by human activities. The analysis found there are 1.7 billion hectares of treeless land on which 1.2 trillion native tree saplings would naturally grow. (via The Guardian)

Simply Talking to Others About Climate Change Helps Fight It

The New York Times has launched a newsletter Climate Fwd dedicated to climate change news and action. In this week’s edition, the newsletter talks about the importance of talking to family, friends, neighbors and coworkers about climate change. “Interpersonal communication is much more powerful than mass media information,” said Connie Roser-Renouf, an associate professor at George Mason University who specializes in science communication. Dr. Roser-Renouf says that being a climate communicator is a critical contribution to solving climate change. (via The New York Times)

Adidas and Stella McCartney Showcase a Textile Recycling Breakthrough

adidas by Stella McCartney has teamed up with innovative textile recycling company Evrnu to turn old clothing into new garments. The clothing line is first to showcase a new technology called NuCycl, which purifies and liquifies old cotton and transforms it into new material. The NuCycl process works by breaking the cotton to its original polymer and putting it into a 3D-printer-like machine to form new yarn. The material is blended with organic cotton to weave new textiles. (via Vogue Business)T

Sustainability Is Profitable at Reformation

Reformation, the West Coast sustainable fashion brand popular with Instagram influencers and celebrities, has a major new investor.  Permira Advisers, a global private equity firm and previous stakeholder in the luxury brands Hugo Boss and Valentino, is acquiring a majority stake in the company. The Reformation deal is the latest in a series of transactions that underscore growing private equity interest in socially driven businesses. (via The New York Times)

Canada’s CBC Covers the Sustainable Power of Extending the Life of Clothes

While brands bet on sustainable innovation breakthroughs, there’s a growing consensus that solving fashion’s massive environmental problem will require big behavioral changes from consumers, too. The article suggests learning to mend and make basic repairs, upcycling clothing or reusing worn items in craft projects, renting and shopping used, and locating a charity or donation bin that will accept your worn-out clothes for recycling. (via CBC)

Uniqlo Phasing Out Single-Use Plastic in Stores

Uniqlo’s parent company Fast Retailing announced that it will be significantly cutting down on the utilization of single-use plastic bags. Its stores will offer paper bags made of FSC (Forest Stewardship Council) certified recycled paper and will sell branded eco-friendly reusable bags. (via Hype Beast)

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