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Feel-Good Fashion Headlines for the Week of August 4

Gen Z is Driving Fashion’s “Great Awokening”

Brands are rushing to make sustainability claims, from luxury giants like LVMH to fast fashion companies like Zara and H&M. What’s driving this newfound interest in all things ethical? The L.A. Times says that it’s partly the hard work of activist groups, like Fashion Revolution. But it’s also a generational shift. According to Cone Communications’ 2017 Gen Z corporate social responsibility study, by next year Gen Z will account for 40% of global consumers, with a full 94% of Zs surveyed believing that companies should address social and environmental issues. (via Los Angeles Times)

Over 83% of Indians consider sustainability when buying fashion items

Move over Europe and North America, Indian consumers are leading the conscious consumption revolution. According to new consumer surveys, by YouGov, seven in ten people (72%) in India said they have heard about sustainable fashion. From these, two in five (40%) don’t know much about it, around a fifth (19%) know but have never tried buying it and only one in eight (12%) have bought it in the past. (via the India Saga)

UNIQLO’s Sustainable Denim Techniques Cuts Water Use by 90%

Fast fashion giant UNIQLO is pioneering sustainable denim techniques at their L.A.-based Jeans Innovation Centre. Huge amounts of water is wasted during traditional denim manufacturing processes, especially when creating worn “vintage” looks or colored jeans. The company is testing a new washing processes that uses a combination of nanobubbles (almost like high-force steam) and water-free ozone gas cleansing, to cut water usage down to almost nothing.  (via Fashion Journal)

Burberry Launches a Sustainable Capsule Collection Made From Recycled Plastic and Fabric Scraps

After coming under fire in 2018 for burning millions of dollars in unsold goods, Burberry is proving that it has eco-credentials with its new capsule collection made with Econyl, a sustainable nylon yarn derived from recycled fishing nets, industrial plastic, and fabric scraps. The women’s collection features trench coats, longline jackets and parkas, plus a chic, yet practical, logo print backpack. (via PopSugar)

Gossip Girl’s Leighton Meester Co-Designs Sustainable Jumpsuit

Actress Leighton Meester teamed up with sustainable Los Angeles-based brand Christy Dawn to design an important must-have summer essential. They released the environmentally friendly “Leighton Jumper” — which sold out just shortly after it launched — earlier this month. The label prides itself in their ability to repurpose deadstock, or leftover fabrics from major fashion houses, for their products. “Fashion has meant many different things to me over the years, but now I think a lot about the story behind each item I buy,” emphasized Meester. (via Forbes)

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