The New Fashion Initiative

Our Mission


We empower people to push for change in the fashion industry.

We inform through media, education and policy initiatives. We are here to help people learn about 1) the clothing they purchase, 2) the after-life of their clothes; and 3) what questions to ask brands, politicians and themselves about clothing and the fashion industry.

TNFI recognizes that the fashion industry must stop the exploitation of workers and the planet and in fact can be a positive agent of change in the world.

Our Team

We are a dedicated community of stakeholders in the fashion, science, academic and policy fields, working together to make change.

Lauren B. Fay

Founder and Executive Director


Education Project Manager

Danielle Moalem

Design Director

Olivia B

PR Coordinator

Joelle Firzli

Education Project Manager

Anurag Jain

Guntaj Arora

Social Media Coordinator

Our Latest News

Help us create inclusive education curriculum, communications projects, and expand our policy actitivities.

Donations can be made via Paypal or credit card.

All donations are 100% tax-deductible and tax receipts will be sent via mail or email within four weeks after the donation has been processed.

Get in Touch

We would love to hear from you!
Please share ideas, suggestions, and let us know your information, so that we can inform you about upcoming projects and events.

Copies of TNFI’s 990 and governing documents are available upon request.

Please email at to submit a request.